We observe like scientists through our drinks diagnostic.
Informed by supplied existing client data, brand guidelines and evidence of historical marketing tools, We will undertake appropriate research to identify key problems in line with the agreed scope of work. .
The output for this phase of activity will be to share the identified problems that become the issues objects can solve, aiding your brand and the outlet.
Each problem will be shared, identifying what the core problem is with any themes or overarching territories, in a mood board exploring routes in to solving the problem.
Each problem and territory will be worked up as a brief. The client will then select the briefs which they wish to take to the next phase, concept ideation.